June 12, 2009 by admin.

I recently learned of a charity that’s working with wounded veterans and their families, and did a little background search on them to find out more about their focus and their work.

I came across an article written by Mychael Urban posted on MLB.com which mentions some of the work being done by the charity Strikeouts for Troops, created in 2004 by San Francisco Giants pitcher Barry Zito.

…Zito’s ever-expanding roster of big league contributors [to Strikeouts for Troops] is nearly 70 strong, and more than $2 million has been raised since the program’s inception, with 100 percent of the funds distributed; Zito covers the administrative costs associated with making sure the money goes where it’s supposed to go.

The money comes primarily from the participating players, who donate per strikeout, home runs or RBI or make flat donations. Among them are CC Sabathia, Alex Rodriguez and Nick Swisher of the Yankees, Manny Ramirez and Orlando Hudson of the Dodgers, Albert Pujols and Rick Ankiel of the Cardinals, Jake Peavy of the Padres, Dan Haren and Eric Byrnes of the D-backs, Eric Chavez of the A’s, Jermaine Dye of the White Sox, and Tim Lincecum, Brian Wilson and Matt Cain of the Giants…

This March, Zito continued his annual tradition of bringing to Spring Training a large group of wounded Marines who’ve been recovering at Balboa Naval Hospital in his hometown of San Diego…

Zito had secured for the Marines a section of seats directly behind home plate [at a pre-season game between the Dodgers and White Sox in Glendale, AZ], and when the Marine Corps Hymn was played during the fifth inning, the Marines stood at attention. The crowd followed suit with a standing ovation.

As depicted in the recent movie Taking Chance with Kevin Bacon (excellent movie!), there is a substantial cross-section of America — people of all ages and political views — who are not only ready to respond but they are looking for ways to show honor to our service men and women, to embrace their families, to pay their respects.

I was particularly impressed with excerpts from letter sent by Rick Williams of the Marine Corps League of San Diego, which Urban quoted in his article and I’ve included below.

…What happened next was detailed in a letter that Williams sent to Zito upon getting the troops back to San Diego.

When we all left the game in the seventh inning to get back to the airport, the injured Marines had to walk up, directly behind home plate, about 75 stairs to leave. Of course, it took a while because several had canes, and even more could not walk fast because the guys with the canes were at the head of the line.

As they filed up the stairs out of the stadium, in a single-file line, spontaneously the crowd again all stood up and gave the Marines [another] standing ovation until the very last one reached the top of the stairs. Had to take 3-4 minutes.

It was loud. It was crazy. The players on the field were even clapping. It was truly a proud moment for me. When the Marines got to the top of the stairs, several were crying. It was very, very emotional. Emotional for them, for me, for the crowd.

… To be taken out of the hospital, out of rehab and told “Thanks” by the very same people they are fighting for, it is truly overwhelming for them. To watch them hobble up those stairs, with 12,000 to 15,000 people cheering for them and then them having tears streaming down their cheeks, it made me very proud.

… [Barry], I want you to know that you made it possible for them to receive the recognition that they deserve. You should be very proud for what you are doing for our military and, especially, my fellow Marines.

“Baseball is my job,” Zito says, “… Strikeouts for Troops is personal. Baseball is a game, and I’m fortunate to be living my dream by playing it for a living. But would any of us be living any of our dreams if not for what our soldiers are doing and have done in the name of our country?

“No, obviously. And nobody should ever lose sight of that. Strikeouts for Troops isn’t about me. It’s about baseball showing appreciation for the men and women who put their lives on the line.”

Barry, you’re making a major-league baseball fan out of me.

To Rick and others in the Marine Corp League, that applause on the way out was for all marines, and for the people who support them. Thanks for what you’re doing!

I hope that those 12,000 to 15,000 cheering people will watch to Gratitude Campaign video (70 seconds) and help to spread the message. It only takes a few people living-it-out to start a worldwide movement.

To the ball players involved in Strikeouts for Troops, and to the behind-the-scenes donors, a salute to you.

And to all the American heroes serving here and overseas, recovering in hospitals or at home, separated from loved-ones by distance or time or injury, or back in civilian jobs taking each day at a time… we are standing and applauding you, too.

(Mychael Urban is a national writer for MLB.com. Excerpted story was not subject to the approval of Major League Baseball or its clubs. Used under GNU public-use license.)

Posted in media, MLB, heroes, gratitude, public policy, social ventures, philanthropy, nonprofit, military, CSR | 1 Comment »

May 22, 2009 by Robert.

 I’ve been tracking the dollars in the $3 million give-away and thought I’d share an interesting graph.  It tells a story about the organizations involved… but perhaps you see it differently?

 Here’s what I did.  Each time I voted at Target’s Facebook profile, the site replied with a tally of the current stats.  The first couple of days I didn’t bother to grab the numbers.  But after a while (as is my custom) I started to get curious about how the numbers are changing over time, and what it might mean.  So I started to collect samples.

 Now, these are not scientific samples — the samples are not evenly-spaced.  That is, they were taken at different times of the day, sometimes with a day-and-a-half inbetween.

 FYI, the sampling interval is roughly between 24 and 30 hours.The above Fig. 1 shows a sample of performance data from the Target Bullseye Gives Challenge on Facebook, in which Target is splitting $3 million between 10 organizations.

 Sample 1 was taken at about the 4th day of the challenge (40K+ votes).  Box 1 suggests that even after 40K votes, the Red Cross shared climbed steeply for 2-3 days while all other organizations declined in %-share.  Box 2 shows that St. Jude CRH surged back to regain the largest share of votes. The number of total daily votes at Sample 1 was about 10K, and it has increased to about 20K per day.

 The chart clearly shows that 2 of the organizations stand out from all the rest.

  The top 2, St. Jude and Red Cross, have demonstrated the ability to rally Facebook voters.  There are interesting implications, and it would be very telling to map spikes in actual votes against campaign pushes (emails, ads, etc.).  Hopefully, Target or Facebook will release the statistics.

 Without the details, some assumptions must be made.  We may assume, for example, that some people are “one-time-voters” and other people continue to vote every day, at every opportunity.  Since we don’t know exactly how that plays-out, we can assume that the ratio/trend is constant across all organizations.  But it would be interesting to know.

 Is the daily increase in votes due to a growing base of “repeat” voters, or lots of “one-time” voters?

 In boxes 1 & 2 above, the slope of the lines indicates that one of the top 2 organizations was adding new votes very quickly during those periods.  The other organizations show a gradual decline, suggesting that most organizations are “holding steady” while the organizations with a larger voting base are taking a bigger and bigger share.

 Implications for Operation Gratitude At this point, with the gap in total votes so wide (and widening), it would take a SIGNIFICANT boost in daily votes for OpGrat to make much of a dent in the final “% share” of total votes.  For example, at the current pace, OpGrat will end-up with about 7.1% of the total ($214K).  (The top 2 are on pace to capture more than 26% each.)

 If OpGrat were to add 10,000 new votes over the Memorial Day weekend (all other trends holding steady), it would increase OpGrat’s share to roughly 7.8% ($297K).  At that rate, each new vote is worth approximately $8!

Posted in finance, military, social ventures, Linkedin, nonprofit, CSR, philanthropy, marketing | No Comments »

May 13, 2009 by Robert.

May 2009 is the 11th annual “Military Appreciation Month” in the USA.In honor of Military Appreciation Month, here’s a plug to help raise a good chunk of money for Operation Gratitude:  

 http://beam.to/vote_for_operation_gratitude_on_facebook  

 Target Corporation donates $3 million each week to their communities.  In a clever Facebook campaign, Target has setup a challenge to Facebook users to vote for one of 10 charities.  The split of the votes will determine the portion of the $3 million that each organization gets. 

 Here are some suggested ways for businesses to participate, from the National Military Appreciation Month organization website: 

• Offer specials, incentives, and discounts to active and retired military ID Card holders.
• Offer special discounts to the public in honor of NMAM.
• Display the Flag and POW/MIA flag during May through June 14, Flag Day.
• Interview military personnel for in-house newsletters.
• Recognize veteran and/or active duty employees and their families.
• Offer bumper stickers, flags, pins and ribbons for employees and customers.
• Make use of Chamber of Commerce, city business committees, and organizations – get them to participate.
• Recite Pledge of Allegiance before meetings.
• Decorate with patriot themes.
• Luncheons to honor employed Guard, Reservists and Retirees.
• Use military themes during meetings.
• Display large banners at employee entrances to reflect pride and thanks for employees called to active duty.
• Place NMAM banners to your website, flyers newspaper ads and inserts (See links page).
• Contribute to the Armed Forces Children’s Education Fund, Inc.
• Contribute to FreedomPens.org
• Seek media recognition regarding your NMAM events – Let others know what you are doing.

National Military Appreciation Month (NMAM), as designated by Congress, provides a period encompassing both the history and recognition of our armed services with an in-depth look at the diversity of its individuals and achievements.  It allows Americans to educate each generation on the historical impact of our military through the participation of the community with those who serve encouraging patriotism and love for America.

 This month gives the nation a time and place on which to focus and draw attention to our many expressions of appreciation and recognition of our armed services via numerous venues and also to recall and learn about our fast American history.  

National Military Appreciation Month (May 2009) includes Loyalty Day (1st), VE Day(8th), Military Spouse Appreciation Day (8th), Armed Forces Day (16th), and Memorial Day (25th).  

This very important month honors, remembers, recognizes and appreciates all military personnel; those men and women who have served throughout our history and all who now serve in uniform and their families as well as those Americans who have given their lives in defense of our freedoms we all enjoy today.  

It recognizes those on active duty in all branches of the services, the National Guard and Reserves plus retirees, veterans, and all of their families - well over 90 million Americans and more than 230 years of our nation’s history.  Let us celebrate them just as we celebrate the other important entities that make up this wonderful country of ours.

Posted in social ventures, military, Linkedin, nonprofit, marketing | No Comments »

May 7, 2009 by Robert.

Here’s a shameless plug for two causes that I support.  If you’re in the Los Angeles area on May 29th, make a point of seeing Witt’s Daughter at the Fine Arts Theater in Beverly Hills.  The tickets are $10 online or at the door.  $2 of each ticket will be donated to Operation Gratitude, so bring a big group of friends!

A representative from Operation Gratitude OpGrat Founder & President Carolyn Blashek will address the audience and give an update on the 2009 fundraising, care-package,  and letter-writing effort.

Cpl. Lex McMahon will MC, and lead Q&A afterward with the cast and crew.

Operation Gratitude is the nonprofit, all-volunteer organization that sends care packages and letters of support to troops deployed overseas. Its mission is to lift morale, put a smile on a service member’s face and express the appreciation of the American people for the sacrifices of the men and women defending our freedom. 

Posted in military, Linkedin, philanthropy | 2 Comments »

April 28, 2009 by Robert.

“The key is fuel: The more of it a base uses, the more soldiers are exposed to deadly roadside bombs on fuel convoys.” (Source: LA Times article, Doug Smith and Saif Rasheed, Nov 22, 2007)   

I love how crowdsourcing innovation can lead to unexpected benefits.  The military expected to get some high tech, expensive gadgets.  But instead, they got barrels of goop.OK, so “barrels of petroleum-based goop” is not such “green idea” and it’s not cheap.  But it’s innovative.How could it be improved?  Maybe use lightweight re-inforced concrete foam instead of “plastic” foam.  Maybe use materials that are readily-available onsite.  Or, sink the tents 4 ft. down into the ground (i.e. in rows, with the excavated dirt/sand piled at both ends).  Prefab steel-reinforced concrete walls (poured onsite) could provide quick snap-together construction.The temperature is usually more mild underground, providing passive cooling during the day and heating at night.  Keeping a low profile provides added protection from flying shrapnel/debris.

Posted in affordable housing, shelter, energy, HVAC, military, development, Linkedin, design | No Comments »